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Entrepreneurs’ competition gears up for delayed start

Organisers of a competition for start-up entrepreneurs in Staffordshire Moorlands have decided to delay the launch due to Covid19 but are adamant that it will go ahead later in the year. The Dyer’s Den competition, which first took place in 2019, rewards a deserving business or entrepreneur, who have been trading for less than three years, with a prize worth £5000 in cash and business services. The competition is the idea of Jed Eatough, director of Leek based LSGK Accountants Ltd. It is sponsored by Staffordshire Moorlands District Council, Staffordshire Moorlands Chamber of Commerce, Tinsdills Solicitors, The Capture Factory, Moorland Contract Group, Moorlands Radio, Cathy Bower Photography and Mark Brammar Associates. Jed Eatough said: “We had planned to launch in February and judge in April but with the ongoing lockdown we felt it was only right to delay the launch to later in the year. “As an accountant and a small business owner I am acutely aware of the effect the pandemic has had on business. However, it was the view of all the supporters and sponsors that the competition was important because it highlights the resilience of small businesses and it will provide a positive boost to celebrate this spirit later in the year. “When we get to the judging process, we will be looking for innovative and original businesses and also ways in which a business may have ‘pivoted’ to adapt to the new business landscape.” The prize is made up of £750 in cash, financial and legal advice packages, membership of the Chamber of Commerce, photography, a website, a radio advertisement campaign and mentoring. There will also be a £250 cash prize for the runner up. For more information on the competition visit


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