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Local businesses back Congleton Pride 2024

Congleton Pride has attracted a number of local businesses to be sponsors in 2024-25. Severalorganisations have already committed their support, demonstrating their enthusiasm to be associated with a charity helping to drive equality and inclusion, as well asbeing part of a popular summertime town-centre event.

At a meeting at Radley & Co recently, Pride trustees and committee members met with local business leaders to discuss the available sponsorship packages.

Opportunities were presented allowing businesses of all sizes to contribute meaningfully and show their support for inclusivity and equality in the community.

The Pear Hospitality Group (including the Lion & Swan, the Wheatsheaf, Pecks and the Bluebell) snapped up the top sponsorship package and will be featured on all Pride events and promotion for the next 12 months.  

Other businesses followed suit, with Millies Vets, LOGURU, Kanga Health, Edit Development, Dress2mydoor and Stock at the Pavilion all showing their support.

The charity has also been successful in securing community grants from Cheshire East Council and the Margaret Williamson Memorial Fund.

Congleton Pride was established in 2018 for the town to understand, learn and celebrate equality, diversity and community. Since then, it’s gone from strength to strength, building up its membership and creating links with businesses, other charities and churches in the town.

The free for everyone daytime event – this year on Saturday 20 July – is currently the major focus of the charity. In addition to the day itself, Congleton Pride creates safe spaces and provides support for the rainbow community, organising coffee afternoons, meals and trips, as well as fund raising events.

Jake Pear, managing director of Pear Hospitality, said: “We have supported Congleton Pride for a number ofyears now and we are both proud and delighted to be the charity’s event partner.

“Being aligned with Pride in our personal values was an easy decision for us. We’re forward thinking and accepting, and we want our team to engage with initiatives like Pride – it complements our family orientated approach.”

Malcolm Pope, chair of Congleton Pride, said: “I’d like to thank all our sponsors for their generosity in supporting us.

“Supporting Congleton Pride is about more than showcasing your company’s values and helping a local charity. Sponsoring us benefits local businesses in more tangible ways. Thousands attend Congleton Pride every year and as 2024 is our special 5th birthday, we’re expecting even bigger crowds. Our Pride Guide can direct customers to your business.

“We still have a number of sponsorship packages available, so please get in touch and see how you can help make the town a safer, kinder and more equal place for all.”

If any other business would like to sponsor Congleton Pride, please contact the team at or


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